The world of Miss Melicious

Miss Melicious has always been about creativity.

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It began in 2011 as a small, quirky cupcake store in New Zealand and quickly grew into a brand recognised for bold colours, playful design, and doing things a little differently. In 2012 the Miss Melicious Cupcakes recipe book was published, marking a huge milestone and helping cement the brand's reputation for originality and personality.

But creativity was never limited to the kitchen.

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Missy has always believed that creativity shows up everywhere — in how we bake, how we build things, and how we express ourselves through style.

Fashion became another outlet for that same energy.

Colour. Texture. Chaos. Confidence.

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Over the years Missy developed a love for styling that celebrates individuality, encouraging people to experiment, break rules and wear what makes them feel powerful. Because style isn’t about trends — it’s about self expression.

Miss Melicious today is evolving into something bigger than cupcakes.

It’s a creative space for people who love colour, personality and standing out from the crowd. It’s about finding your own style, building confidence, and remembering that fashion should be fun.

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Because getting dressed should never feel boring.

It should feel like chaos, creativity and confidence all rolled into one.

So whether it’s cupcakes, colour, or styling your way into a room like you own it…

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Miss Melicious is here for the rule breakers.